United In Style – Buy Clothes. Change Lives.

United in Style was created with one simple belief: even the smallest act of kindness can change someone’s world. For every item purchased, we give one donation

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CHANGELOG / TRANSPARENCY LOG

Built In public.

Every update, every fix, every milestone — logged for the community. We believe in showing the work, not just the highlight reel.

130+
Days Building
30+
Update Logs
100%
Transparent
2.0
Now Building
— IN DEVELOPMENT

The Influencer Program is coming.

A complete custom-built rewards platform · Currently in the works

June 2026

United In Style Influencer Program — Built From Scratch

We’re not buying an off-the-shelf plugin or paying monthly fees to a third party. We’re coding our own influencer rewards platform from the ground up — designed exactly around our mission and our community. Here’s what’s being built.

— EVERYTHING THAT WENT INTO IT

A Full Rewards Platform, Coded In-House

Earning & Rewards

  • Unique discount code for every influencer to share
  • Automatic store credit earned on every completed sale
  • Credit issued instantly — no waiting, no manual tracking
  • Credit reinvests right back into the brand and the mission

Influencer Dashboard

  • Personal branded dashboard for every influencer
  • Live stats — orders driven, revenue, credit earned and spent
  • Secure self-service login built right into the site
  • Real-time store credit balance always visible

Security & Trust

  • Separate private credit codes that can’t be guessed
  • Randomized codes to protect every influencer’s balance
  • Account-protected access — each person sees only their own data
  • Built on secure, industry-standard login protection

Exclusive Influencer Store

  • Members-only storefront with exclusive drops
  • Products hidden from the main shop, unlocked for influencers
  • Store credit applies automatically at checkout
  • Fully branded “The Vault” shopping experience

Content & Accountability

  • Influencers submit their post links right from the dashboard
  • Monthly tracking shows who’s staying active in the program
  • One-click reminder system to keep everyone engaged
  • Duplicate-submission protection keeps it fair

The Trophy Road

  • Virtual achievement badges that unlock as influencers post
  • Milestones from First Post all the way to Icon at 100 videos
  • Motivates the community and celebrates their work
  • Recognition built to reward loyalty and consistency

Admin Command Center

  • Create and manage influencers from one branded dashboard
  • Full tracking of every code, sale, and credit balance
  • Adjust credit, send reminders, and review content in one place
  • Recalculate stats from full order history any time

Flexible Controls

  • Toggle whether store credit covers shipping
  • Toggle exclusive products in or out of the main shop
  • Set custom discounts per influencer
  • Everything adjustable as the program grows
June 2026

Why We’re Building Our Own

Rewarding the people who spread the mission — without the middleman.

— THE THINKING
  • Influencers earn store credit instead of cash — keeping value inside the brand and funding more donations
  • No third-party platforms, no monthly subscription fees — built and owned entirely by United In Style
  • Designed around our “Buy One = One Donation” mission, not a generic affiliate template
  • Every feature was custom-coded so it works exactly the way our community needs it to
— LIVE NOW

Website 2.0 is live.

Largest platform upgrade to date · Now live

April 26, 2026

Website 2.0 Development Phase Launched

A complete evolution of our digital presence — strengthening trust, impact, and future scalability.

— What’s Being Built
  • Homepage redesign to better reflect United In Style as more than clothing — a mission
  • About Us reconstruction showcasing our Roanoke roots and long-term impact vision
  • Charity-focused upgrades — stronger donation messaging, community trust elements, improved mission presentation
  • Promotional system upgrades — giveaways, newsletter funnel improvements, customer engagement
  • SEO expansion across key brand pages for discoverability and long-term traffic growth
  • Mobile and desktop UX optimization for a cleaner, more professional rollout
  • Strategic refinement of site structure, navigation, and branding consistency
March 13, 2026

Custom Email System — Built In-House

No third-party apps. We built our own.

  • Successfully developed and integrated a custom email subscription system for the “Join the Movement” newsletter
  • Software developed entirely by United In Style — no Mailchimp, no ConvertKit, no monthly fees
March 5 – 12, 2026

Mission Control Dashboard Built

A centralized command center for everything we do.

  • Created and coded the United In Style Mission Control Dashboard
  • Manages operations, marketing, analytics, and growth from one streamlined interface
March 4, 2026

Conversion + Impact Updates

  • Removed “WooPay” from express checkout to improve conversion rates
  • Added 100 packed hygiene kits for veterans to Impact Reports
February 27 – 28, 2026

Link Hub + Product Optimization

  • Created Instagram page and backlinked to website
  • Built and launched self-hosted Site Link Hub page
  • Optimized all product listings — titles, descriptions, tags
February 21, 2026

SEO Push

Photography refresh and listing optimization across the store.

  • Refreshed beanie hat gallery with new photoshoot imagery
  • Improved descriptions and titles for SEO ranking
  • Updated Certified Menace Pug Shirt gallery with new shots
February 9, 2026

Beanie Drop + Store Fixes

  • Introduced United In Style Beanie to the storefront
  • Optimized 2 product titles and descriptions
  • Fixed store sync issue
February 2 – 8, 2026

Social Expansion + Plugin Updates

  • Launched dedicated Facebook page to spread the mission
  • Launched Pinterest for site discoverability
  • Updated all plugins for security and performance
  • Created new brand assets
  • Started gallery section development
  • Gift card plugin updated and optimized
February 1, 2026

Team Page Updates + Gift Cards Live

  • Added Rebecca as Asset Assistant on Meet The Team
  • Updated Alexis (COO) job description
  • Gift cards now live in the shop
  • Centralized admin email routing across all store activity
January 30, 2026

Public Transparency + Checkout Polish

  • Site updates moved from internal records to public-facing — full transparency
  • Added CTA buttons to Our Mission page
  • Added flat-rate shipping (renamed to Standard Shipping)
  • Added additional payment methods at checkout
  • Fixed CTAs on Donate page + minor homepage typo
January 28, 2026

Behind The Brand Launch

  • Launched “Behind the Brand” blog category
  • Built a custom donation counter (functional, pending live launch)
  • Added round-up donation option in cart
  • Improved Proceed to Checkout button visibility
  • Made sale prices more visible at checkout
January 23 – 27, 2026

FAQ + Quality Control + Impact Reports

  • Updated FAQ section with new graphic assets
  • Refreshed Impact Behind the Brand visuals to match brand palette
  • Fixed 6 CTA buttons across the site
  • Added cart and account buttons to Shop and product pages
  • Completed full review of product samples — final refinements implemented
  • Updated all Impact Report posts with 2 CTA links each
January 18 – 20, 2026

Major Page Redesigns

  • Contact Us page redesigned with new mascot graphic
  • Donation page redesigned — one-time, monthly, yearly tiers + $5 entry-level option
  • Removed $1,000 donation tier (better access for everyone)
  • Enabled Affirm as a payment method
  • Fixed product page text readability issues
  • Updated select buttons to gold for visibility
  • Added cart and account buttons to product pages
January 17, 2026

Pricing Standardization

  • Removed variable price ranges — set one consistent price per item
  • Added sale pricing to current inventory
December 15, 2025 – January 17, 2026

The Foundation Phase

United In Style was built from the ground up. Brand identity, products, e-commerce, legal compliance — all of it.

— EVERYTHING THAT WENT INTO LAUNCH

From Idea To Live Brand In ~30 Days

Brand Identity & Design

  • Conceptualized full brand identity
  • Designed and finalized the official mascot
  • Established colors, typography, and tone
  • Built core graphic assets across the site
  • Ensured cohesive branding on every page

Trademark & IP Protection

  • Initiated trademarking of the United In Style name
  • Secured intellectual property and prevented misuse
  • Built brand protection for long-term credibility
  • Created internal brand asset library

Product Development

  • Designed every individual apparel graphic
  • Iterated on shirt and apparel designs
  • Matched designs to garment types
  • Optimized for print quality and durability

Sampling & Quality Control

  • Ordered and reviewed physical product samples
  • Inspected materials, fit, print, and construction
  • Refined or rejected designs not meeting standards
  • Updated listings based on sample feedback

Website Architecture

  • Built complete site structure from scratch
  • Created Home, Shop, Mission, Impact, Donate, Team, Contact, FAQ pages
  • Wrote and refined every page’s copy

Legal & Compliance

  • Drafted Privacy Policy, Terms of Service
  • Drafted Return & Refund Policy
  • Drafted Legal & Compliance disclosures
  • Aligned with e-commerce best practices

E-Commerce Setup

  • Built and configured WooCommerce storefront
  • Created product listings + organized inventory
  • Established pricing structures
  • Configured cart, checkout, and payment flow

Mission Integration

  • Defined and implemented “Buy One = One Donation”
  • Built donation pages explaining contribution use
  • Established donation tiers (brand-new items only)
  • Wove mission messaging through shopping experience

BUILT IN PUBLIC. POWERED BY THE MISSION.

Last updated: June 12, 2026 — Updates posted as they happen.
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