Changelog / Transparency Log
Built In public.
Every update, every fix, every milestone — logged for the community. We believe in showing the work, not just the highlight reel.
250+
Days Building
35+
Update Logs
3.0
Current Version
100%
Transparent
Rolling out now
Website 3.0 is going live.
A full front-to-back rebuild — homepage, shop, cart, checkout, donate, about, and this page. Every policy rewritten from scratch. Rolling out page by page, so you may still catch a piece mid-swap.
Still in production
The Influencer Program is not out yet.
Still being built, still not released. Every feature listed further down this page is in development — nothing is live and nobody has been onboarded. We’ll post here the day it opens.
August 2026 Rolling out
United In Style 3.0 Is Here
We’ve been working behind the scenes to make United In Style better, easier to use, and more transparent than ever.
A Fresh New Look
- We’ve refreshed the website with a cleaner, more polished design.
Easier Navigation
- Finding products, learning about our mission, and exploring our impact is now simpler.
Improved Shopping
- Improvements throughout the site create a smoother experience from browsing to checkout.
Updated Impact Reports
- Refreshed to make it easier to see the difference your purchases are helping make.
More Giveback Transparency
- It’s clearer than ever how our giveback program works, and how every purchase supports the mission.
Refined Policies
- We reviewed and refreshed all of our policies to keep them current, clear, and easy to understand.
Better On Mobile
- United In Style is easier to shop and explore from your phone.
Same Mission. Better Experience.
United In Style 3.0 may look different, but our mission remains the same: buy one, give one. Every purchase puts brand-new clothing and everyday essentials in the hands of someone who needs them.
June 2026 Not released — still in production
Influencer Program — Built From Scratch
This program has not launched. It is still being built, and nobody has been onboarded yet. No off-the-shelf plugin, no monthly fees to a third party — a rewards platform coded from the ground up, designed around our mission and our community. Here is what is being built.
Earning & Rewards
- Unique discount code for every influencer to share
- Automatic store credit earned on every completed sale
- Credit issued instantly — no waiting, no manual tracking
- Credit reinvests right back into the brand and the mission
Influencer Dashboard
- Personal branded dashboard for every influencer
- Live stats — orders driven, revenue, credit earned and spent
- Secure self-service login built right into the site
- Real-time store credit balance always visible
Security & Trust
- Separate private credit codes that can’t be guessed
- Randomized codes to protect every influencer’s balance
- Account-protected access — each person sees only their own data
- Built on secure, industry-standard login protection
Exclusive Influencer Store
- Members-only storefront with exclusive drops
- Products hidden from the main shop, unlocked for influencers
- Store credit applies automatically at checkout
- Fully branded “The Vault” shopping experience
Content & Accountability
- Influencers submit post links right from the dashboard
- Monthly tracking shows who’s staying active
- One-click reminder system to keep everyone engaged
- Duplicate-submission protection keeps it fair
The Trophy Road
- Virtual achievement badges that unlock as influencers post
- Milestones from First Post all the way to Icon at 100 videos
- Motivates the community and celebrates their work
- Recognition built to reward loyalty and consistency
Admin Command Center
- Create and manage influencers from one branded dashboard
- Full tracking of every code, sale, and credit balance
- Adjust credit, send reminders, and review content in one place
- Recalculate stats from full order history any time
Flexible Controls
- Toggle whether store credit covers shipping
- Toggle exclusive products in or out of the main shop
- Set custom discounts per influencer
- Everything adjustable as the program grows
June 2026
Why We're Building Our Own
Rewarding the people who spread the mission — without the middleman.
- Influencers earn store credit instead of cash — keeping value inside the brand and funding more donations
- No third-party platforms, no monthly subscription fees — built and owned entirely by United In Style
- Designed around our “Buy One = One Donation” mission, not a generic affiliate template
- Every feature custom-coded so it works exactly the way our community needs it to
April 26, 2026 Live
Website 2.0 Development Phase Launched
A complete evolution of our digital presence — strengthening trust, impact, and future scalability.
- Homepage redesign to better reflect United In Style as more than clothing — a mission
- About Us reconstruction showcasing our Roanoke roots and long-term impact vision
- Charity-focused upgrades — stronger donation messaging, community trust elements
- Promotional system upgrades — giveaways, newsletter funnel, customer engagement
- SEO expansion across key brand pages for discoverability and traffic growth
- Mobile and desktop UX optimization for a cleaner, more professional rollout
- Strategic refinement of site structure, navigation, and branding consistency
March 13, 2026
Custom Email System — Built In-House
No third-party apps. We built our own.
- Developed and integrated a custom email subscription system for the “Join the Movement” newsletter
- Software developed entirely by United In Style — no Mailchimp, no ConvertKit, no monthly fees
March 5 – 12, 2026
Mission Control Dashboard Built
A centralized command center for everything we do.
- Created and coded the United In Style Mission Control Dashboard
- Manages operations, marketing, analytics, and growth from one streamlined interface
March 4, 2026
Conversion + Impact Updates
- Removed “WooPay” from express checkout to improve conversion rates
- Added 100 packed hygiene kits for veterans to Impact Reports
February 27 – 28, 2026
Link Hub + Product Optimization
- Created Instagram page and backlinked to website
- Built and launched self-hosted Site Link Hub page
- Optimized all product listings — titles, descriptions, tags
February 21, 2026
SEO Push
Photography refresh and listing optimization across the store.
- Refreshed beanie hat gallery with new photoshoot imagery
- Improved descriptions and titles for SEO ranking
- Updated Certified Menace Pug Shirt gallery with new shots
February 9, 2026
Beanie Drop + Store Fixes
- Introduced the United In Style Beanie to the storefront
- Optimized 2 product titles and descriptions
- Fixed store sync issue
February 2 – 8, 2026
Social Expansion + Plugin Updates
- Launched dedicated Facebook page to spread the mission
- Launched Pinterest for site discoverability
- Updated all plugins for security and performance
- Created new brand assets
- Started gallery section development
- Gift card plugin updated and optimized
February 1, 2026
Team Page Updates + Gift Cards Live
- Added Rebecca as Asset Assistant on Meet The Team
- Updated Alexis (COO) job description
- Gift cards now live in the shop
- Centralized admin email routing across all store activity
January 30, 2026
Public Transparency + Checkout Polish
- Site updates moved from internal records to public-facing — full transparency
- Added CTA buttons to Our Mission page
- Added flat-rate shipping (renamed to Standard Shipping)
- Added additional payment methods at checkout
- Fixed CTAs on Donate page + minor homepage typo
January 28, 2026
Behind The Brand Launch
- Launched “Behind the Brand” blog category
- Built a custom donation counter (functional, pending live launch)
- Added round-up donation option in cart
- Improved Proceed to Checkout button visibility
- Made sale prices more visible at checkout
January 23 – 27, 2026
FAQ + Quality Control + Impact Reports
- Updated FAQ section with new graphic assets
- Refreshed Impact Behind the Brand visuals to match brand palette
- Fixed 6 CTA buttons across the site
- Added cart and account buttons to Shop and product pages
- Completed full review of product samples — final refinements implemented
- Updated all Impact Report posts with 2 CTA links each
January 18 – 20, 2026
Major Page Redesigns
- Contact Us page redesigned with new mascot graphic
- Donation page redesigned — one-time, monthly, yearly tiers + $5 entry-level option
- Removed $1,000 donation tier (better access for everyone)
- Enabled Affirm as a payment method
- Fixed product page text readability issues
- Updated select buttons for visibility
- Added cart and account buttons to product pages
January 17, 2026
Pricing Standardization
- Removed variable price ranges — set one consistent price per item
- Added sale pricing to current inventory
December 15, 2025 – January 17, 2026
The Foundation Phase
United In Style was built from the ground up. Brand identity, products, e-commerce, legal compliance — all of it. From idea to live brand in about 30 days.
Brand Identity & Design
- Conceptualized full brand identity
- Designed and finalized the official mascot
- Established colors, typography, and tone
- Built core graphic assets across the site
- Ensured cohesive branding on every page
Trademark & IP Protection
- Initiated trademarking of the United In Style name
- Secured intellectual property and prevented misuse
- Built brand protection for long-term credibility
- Created internal brand asset library
Product Development
- Designed every individual apparel graphic
- Iterated on shirt and apparel designs
- Matched designs to garment types
- Optimized for print quality and durability
Sampling & Quality Control
- Ordered and reviewed physical product samples
- Inspected materials, fit, print, and construction
- Refined or rejected designs not meeting standards
- Updated listings based on sample feedback
Website Architecture
- Built complete site structure from scratch
- Created Home, Shop, Mission, Impact, Donate, Team, Contact, FAQ pages
- Wrote and refined every page’s copy
Legal & Compliance
- Drafted Privacy Policy and Terms of Service
- Drafted Return & Refund Policy
- Drafted Legal & Compliance disclosures
- Aligned with e-commerce best practices
E-Commerce Setup
- Built and configured WooCommerce storefront
- Created product listings and organized inventory
- Established pricing structures
- Configured cart, checkout, and payment flow
Mission Integration
- Defined and implemented “Buy One = One Donation”
- Built donation pages explaining contribution use
- Established donation tiers (brand-new items only)
- Wove mission messaging through the shopping experience