About Us

More Than Clothing. A Mission.

Buy one, give one. Every purchase puts brand-new clothing and everyday essentials in the hands of someone who needs them. Built in Roanoke, Virginia.

The Story

Born in Roanoke. Built for impact.

United In Style started with one belief: clothing can mean more. We wanted to prove a brand could fund kindness without making a production of it — so we built the giving straight into the business.

Every drop, every design, every order is tied to the same promise. One bought, one given. No buzzwords, no fine print.

Max the pug — United In Style mascot
Meet Max Hard work, treats, repeat. Our official good boy stands for the same thing we do — showing up and doing the work.
What We Do

Four ways we give back.

01

Clothing

Brand-new clothing for people who need it. Nothing second-hand, nothing worn before.

02

Essentials

Hygiene kits and everyday basics that make a real, daily difference.

03

Community

Outreach and partnerships that help us reach more people who need support.

04

Families

Real support for individuals and families facing real challenges.

Look Good. Do Good.

The promise. The mission. The whole point.

The People

Meet the team.

The humans — and some very important animals — building United In Style from Roanoke.

The Humans
Michael — Founder & CEO
Founder · CEO

Michael

Built the brand from the ground up. Leads operations, product, marketing, and partnerships.

Alexis — Co-founder & COO
Co-Founder · COO

Alexis

Runs day-to-day operations and outreach, making sure every promise the brand makes gets honored.

Brandi — Photographer & Inventory
Photography · Inventory

Brandi

Product photography, listings, inventory, and donation prep. Day One team member.

Rebecca — Asset Development
Asset Development

Rebecca

Turns rough ideas and conversations into finished assets and completed tasks.

The Family
Skylar — Design Overseer
Design Overseer

Skylar

Final say on every design. If Dad’s design isn’t actually cool, it doesn’t ship.

Max — Mascot
Face Of The Company

Max

Represents the brand across designs and merch, while stealing attention wherever possible.

Sadie — Executive of Nap Operations
Exec. Of Nap Ops

Sadie

Authorizes all naps and halts productivity as needed. Decisions are final.

Jonas — Snack & Lunch Coordinator
Snack Coordinator

Jonas

Keeps the team fueled by supervising snack breaks — often very, very closely.

Gizmo — The Inspiration
The Inspiration

Gizmo

The original inspiration behind the mascot. His legacy lives on through the brand he started. RIP, buddy.

When you wear it, you wear more.

Purpose. Change. Impact.

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