CHANGELOG / TRANSPARENCY LOG
Built In public.
Every update, every fix, every milestone — logged for the community. We believe in showing the work, not just the highlight reel.
130+
Days Building
25+
Update Logs
100%
Transparent
2.0
Now Building
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— LIVE NOW
Website 2.0 in progress.
Largest platform upgrade to date · Rolling out through May 1st, 2026
April 26, 2026
Website 2.0 Development Phase Launched
A complete evolution of our digital presence — strengthening trust, impact, and future scalability.
— What’s Being Built
- Homepage redesign to better reflect United In Style as more than clothing — a mission
- About Us reconstruction showcasing our Roanoke roots and long-term impact vision
- Charity-focused upgrades — stronger donation messaging, community trust elements, improved mission presentation
- Promotional system upgrades — giveaways, newsletter funnel improvements, customer engagement
- SEO expansion across key brand pages for discoverability and long-term traffic growth
- Mobile and desktop UX optimization for a cleaner, more professional rollout
- Strategic refinement of site structure, navigation, and branding consistency
March 13, 2026
Custom Email System — Built In-House
No third-party apps. We built our own.
- Successfully developed and integrated a custom email subscription system for the “Join the Movement” newsletter
- Software developed entirely by United In Style — no Mailchimp, no ConvertKit, no monthly fees
March 5 – 12, 2026
Mission Control Dashboard Built
A centralized command center for everything we do.
- Created and coded the United In Style Mission Control Dashboard
- Manages operations, marketing, analytics, and growth from one streamlined interface
March 4, 2026
Conversion + Impact Updates
- Removed “WooPay” from express checkout to improve conversion rates
- Added 100 packed hygiene kits for veterans to Impact Reports
February 27 – 28, 2026
Link Hub + Product Optimization
- Created Instagram page and backlinked to website
- Built and launched self-hosted Site Link Hub page
- Optimized all product listings — titles, descriptions, tags
February 21, 2026
SEO Push
Photography refresh and listing optimization across the store.
- Refreshed beanie hat gallery with new photoshoot imagery
- Improved descriptions and titles for SEO ranking
- Updated Certified Menace Pug Shirt gallery with new shots
February 9, 2026
Beanie Drop + Store Fixes
- Introduced United In Style Beanie to the storefront
- Optimized 2 product titles and descriptions
- Fixed store sync issue
February 2 – 8, 2026
Social Expansion + Plugin Updates
- Launched dedicated Facebook page to spread the mission
- Launched Pinterest for site discoverability
- Updated all plugins for security and performance
- Created new brand assets
- Started gallery section development
- Gift card plugin updated and optimized
February 1, 2026
Team Page Updates + Gift Cards Live
- Added Rebecca as Asset Assistant on Meet The Team
- Updated Alexis (COO) job description
- Gift cards now live in the shop
- Centralized admin email routing across all store activity
January 30, 2026
Public Transparency + Checkout Polish
- Site updates moved from internal records to public-facing — full transparency
- Added CTA buttons to Our Mission page
- Added flat-rate shipping (renamed to Standard Shipping)
- Added additional payment methods at checkout
- Fixed CTAs on Donate page + minor homepage typo
January 28, 2026
Behind The Brand Launch
- Launched “Behind the Brand” blog category
- Built a custom donation counter (functional, pending live launch)
- Added round-up donation option in cart
- Improved Proceed to Checkout button visibility
- Made sale prices more visible at checkout
January 23 – 27, 2026
FAQ + Quality Control + Impact Reports
- Updated FAQ section with new graphic assets
- Refreshed Impact Behind the Brand visuals to match brand palette
- Fixed 6 CTA buttons across the site
- Added cart and account buttons to Shop and product pages
- Completed full review of product samples — final refinements implemented
- Updated all Impact Report posts with 2 CTA links each
January 18 – 20, 2026
Major Page Redesigns
- Contact Us page redesigned with new mascot graphic
- Donation page redesigned — one-time, monthly, yearly tiers + $5 entry-level option
- Removed $1,000 donation tier (better access for everyone)
- Enabled Affirm as a payment method
- Fixed product page text readability issues
- Updated select buttons to gold for visibility
- Added cart and account buttons to product pages
January 17, 2026
Pricing Standardization
- Removed variable price ranges — set one consistent price per item
- Added sale pricing to current inventory
December 15, 2025 – January 17, 2026
The Foundation Phase
United In Style was built from the ground up. Brand identity, products, e-commerce, legal compliance — all of it.
— EVERYTHING THAT WENT INTO LAUNCH
From Idea To Live Brand In ~30 Days
Brand Identity & Design
- Conceptualized full brand identity
- Designed and finalized the official mascot
- Established colors, typography, and tone
- Built core graphic assets across the site
- Ensured cohesive branding on every page
Trademark & IP Protection
- Initiated trademarking of the United In Style name
- Secured intellectual property and prevented misuse
- Built brand protection for long-term credibility
- Created internal brand asset library
Product Development
- Designed every individual apparel graphic
- Iterated on shirt and apparel designs
- Matched designs to garment types
- Optimized for print quality and durability
Sampling & Quality Control
- Ordered and reviewed physical product samples
- Inspected materials, fit, print, and construction
- Refined or rejected designs not meeting standards
- Updated listings based on sample feedback
Website Architecture
- Built complete site structure from scratch
- Created Home, Shop, Mission, Impact, Donate, Team, Contact, FAQ pages
- Wrote and refined every page’s copy
Legal & Compliance
- Drafted Privacy Policy, Terms of Service
- Drafted Return & Refund Policy
- Drafted Legal & Compliance disclosures
- Aligned with e-commerce best practices
E-Commerce Setup
- Built and configured WooCommerce storefront
- Created product listings + organized inventory
- Established pricing structures
- Configured cart, checkout, and payment flow
Mission Integration
- Defined and implemented “Buy One = One Donation”
- Built donation pages explaining contribution use
- Established donation tiers (brand-new items only)
- Wove mission messaging through shopping experience
BUILT IN PUBLIC. POWERED BY THE MISSION.
Last updated: April 26, 2026 — Updates posted as they happen.
